Social marketing and artificial intelligence - two revolutionary forces that are changing the furniture and kitchen trade

Addressing customers digitally is becoming increasingly demanding. In this presentation, furniture and kitchen retailers as well as the kitchen and furniture industry will learn how social marketing can become even more effective with organic strategies and AI. The focus is on organic growth and increasing reach without paid media in the metaworld. We will show practical strategies for lead generation, AI-supported content optimisation and data-based targeting - for stronger customer loyalty and more visibility in the digital world.