Outstanding in every regard
küchenwohntrends and möbel austria 2015 ends – great atmosphere – growth in terms of space, and exhibitor and visitor numbers
The Austrian national specialist trade fair küchenwohntrends and möbel austria 2015 at the Salzburg trade fair centre exceeded all expectations in just its second year. Besides the high-quality presentations of products, brands and concepts for kitchens and homes, the figures clearly speak for themselves: across 13,600m² of exhibition space, there was brisk trade fair business from 6th to 8th May among the representatives of 200 exhibiting companies or brands and the 4,143 trade visitors who had travelled from many different countries.
From 130 exhibitors at the premiere in 2013, trade fair participation increased by over 50% to 200 presentations by leading companies and brands from home and kitchen furniture manufacturers, the electronics appliance industry, the accessories industry and various associations. The result before the trade fair began: exhibition space in Hall 10 of the modern trade fair complex in Mozart’s city was all used up, right down to the last square metre. This means space increased by around a third to 13,600 square metres in comparison with 2013.
4,143 trade visitors – growth of 35%
The exhibitors and organisers are extremely satisfied with the development in visitor interest: 4,143 trade visitors (net) from Austria (share 75.21%), Germany (20.20%), Italy (2.39%) as well as from the Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Poland, Italy, Switzerland and other countries (share 2.2%) from medium-sized companies though to retail customers, from architects and interior designers, decorators and project workers through to carpenters and joiners, found time in the first week of May to visit küchenwohntrends and möbel austria.
Thus, an increase of 35% was attained compared with the previous event. A success that the organisers trendfairs GmbH and Möbel- und Holzbau-Cluster particularly attribute to the exceptional culture of cooperation and the distinct willingness to communicate among all those involved. The concept behind the double trade fair – furniture and accessory presentation for today’s merged living areas plus creation of attractive added value and an environment thought-out right down to the last detail – developed with the exhibitors really hit the mark.
Trade fair format further developed hand in hand
Michael Rambach aptly summarised the thoroughly positive development in the national trade fair as follows: “The desire for our double trade fair has once again grown considerably. The trusting coordination of exhibitor, visitor and organiser interests at the fore enables our event to become exactly what all parties want. The many first-class details have taken the event into the premium class. Free admission, free catering and tax disc-free arrival from Germany all contributed to this, as did the extensive media work in advance across all communication channels (specialist magazines, email newsletters, social media, trendfairs.TV, etc.). The talks at the AEG podium events were just as popular as at the initial event. These guarantee high interest, a total of 16 times, always for 45 minutes each and with Peter Brandl as well as six other top speakers as the stars.”
The by-all-standards superior second event in the double trade fair küchenwohntrends and möbel austria demonstrated its unique importance beyond the Danube/Alps/Adriatic region. The successful development of this young event for presentation, communication, contact management, networks and knowledge transfer serves as a solid basis for the next double event in 2017.
Also in 2017: quality before quantity
In two years’ time, the event will certainly enjoy even greater radiance, with an even bigger circle of exhibitors and visitors, with far improved service. Only one thing won’t change: the intimate, almost family atmosphere at küchenwohntrends and möbel austria, which takes business in Salzburg’s May trade fair to where business successes are ultimately born. To personal conversations, as equals, between person to person.
This feeling of togetherness was commented on as being particularly positive by all those involved in 2015, too. Active participation in the double trade fair, the joint design of this business platform from the run-up to the event and beyond the end of the trade fair, makes the Salzburg event a unique business event for exhibitors and visitors alike.
Michael Mehnert (Managing Director of BSH Hausgeräte, Vienna, Austria) explains the exhibitor’s perspective: “We have a full trade fair stand, which is exactly what we wanted. This confirms our decision to come here to Salzburg. Our three brands on three trade fair stands go down really well because we can communicate an individual brand message here. The excellent interaction between the trade fair company, exhibitors and retail – a very important prerequisite for a good trade fair – has been a great success for all three parties. And, when you look around, you just see satisfied faces wherever you look!”
Constantly new ideas that inspire
The visitors to both trade fairs were just as thrilled on all three days: opinions range from “the great diversity in exhibitors is surprising”, “quality clearly takes priority over quantity”, “a thoroughly great atmosphere” and “I didn’t expect the trade fairs to have such a fantastic atmosphere”, through to “wonderfully designed trade fair stands”. The last point stands out in particular: the extraordinary quality of stand construction and the presentations by the exhibitors stood out to many visitors in a particularly positive way. This included the fact that the organisers did everything to optimise potentially overlapping presentations using an eye for the essentials.
küchenwohntrends and möbel austria have therefore developed into a national meeting place for the industry within Austria and beyond. This is helped not only by many new products and designs from exhibitors, but also numerous side events around the double trade fair. The friendly, spacious trade fair check-in area and the traditional dresses in trade fair colours worn by the reception team have now quite rightly become a trademark of the event.
Here is Michael Rambach once again to conclude: “New ideas and impulses from the trendfairs team and a sizeable leap of faith by the exhibitors enable ever new topics to be created that can inspire. I believe that a real impression has been made between 6th and 8th May in Salzburg.” Or – as a visitor succinctly put it – “In 20 years of trade fair experience, I have rarely experienced such a great atmosphere!”
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